Case

Studio Z modernizes Fintech app Ouze, enhancing user experience

Studio Z, one of Brazil’s largest footwear retail chains and part of the Calcenter Group, is a leader in affordable fashion with over 130 stores nationwide and a strong e-commerce presence. The company has modernized the financial app Ouze, which previously had 400,000 monthly accesses. This update is a key step in Studio Z’s ambitious digital transformation strategy.

 
 

Project Scope

To create a more intuitive, streamlined, and visually engaging interface, Studio Z partnered with Premiersoft to redesign the app’s screens. Our approach centered on deeply understanding the business needs and thoroughly validating the diverse customer journeys within the app. This ensured not only improved performance but also a significantly enhanced user experience tailored to meet customer expectations.

Testimonial

We are immensely grateful to the Premiersoft team for the outstanding work they delivered in developing our app. The quality and efficiency of the project exceeded our expectations, enabling us to not only meet but also surpass our established goals. Premiersoft has been instrumental in helping us innovate and optimize our processes, and we are excited to continue this promising partnership, confident that future deliveries will be equally exceptional.


André Silveira Guedes
IT Business Manager

Impacts and Advantages

Produced results

Active Users

Active Users

A 60% surge in user numbers following the launch of the redesigned app.
Retention Rate

Retention Rate

The Ouze app experienced an increase of 179,183 daily accesses.
Personal Loans

Personal Loans

The conversion rate for Personal Loans saw a growth of 47% comparing to the previous version.
Services

Services

The service subscription rate experienced an extraordinary 372% increase.

Case Technologies

Clients

Check our
success cases